August 17, 2026
“Isn’t That Creepy?” The Honest Answer About Location-Based Ads
Every single time I explain device ID targeting to a business owner, I get the same question, and it deserves a real answer instead of a…
August 14, 2026
The Ad Targeting Nobody Told You About
There's a capability in local advertising right now that most business owners have never heard of, and when I explain it, the reaction is…
August 13, 2026
How to Advertise to Your Competitor’s Customers
Every business owner has had the thought: the perfect customers already exist, they're just buying from the competitor down the road. What…
August 8, 2026
Geofencing Advertising: How Local Businesses Reach People Who Just Left a Competitor’s Parking Lot
I'm going to describe a campaign, and you tell me if it sounds like science fiction. A remodeling company draws an invisible line around…
August 5, 2026
What Is Device ID Targeting?
Device ID targeting is a form of digital advertising that builds audiences from the physical locations people visit.Every smartphone…
July 30, 2026
We Finally Have a Score for AI Search. Here’s Why That Changes Everything.
For the past two years, here's what "checking your AI visibility" looked like at every marketing agency in America, including mine.Open…
July 27, 2026
Don’t Fire Google Yet
Smart business owners are making a mistake right now, and it starts with something true.The true part: search is moving to AI. More people…
July 20, 2026
The Truth About “AI SEO” From Someone Who Sells SEO
I'm going to say something that could cost me money.A lot of agencies right now are selling “AI SEO” packages that are just old…
July 10, 2026
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization, or GEO, is the practice of making your business visible in answers generated by AI tools like ChatGPT,…