A New Jersey painting contractor with 30+ years in business
THE GOAL
More leads. Lower cost. Heading into spring peak season with campaigns that actually work.
WHAT WE DID
We ran a full-service campaign across paid search, social, display, and organic SEO. On the paid side, we built separate Google Ads campaigns for each service line: residential painting, concrete coatings, cabinet refinishing, and branded searches, so the budget follows what actually converts. On the organic side, we focused on local SEO and service-specific content to build visibility that persists even when the ads stop running.
WHAT HAPPENED
In four months (December 2025 through March 2026):
Cost per lead dropped 57% vs. the prior period
March 2026 CPL came in at $154.65, down from a period average of $272
Total leads grew from 25 per month in December to 105 in March
Phone calls up 134%, form fills up 390%
Organic search impressions up 391% year over year
Organic conversions up 354% year over year
THE SHORT VERSION
More leads, less spend, and an organic presence that keeps growing. Spectrum heads into its busiest season with a solid cost-per-lead, making budgeting much easier.
Ready to see what this looks like for your business?Reach out at eighty6.agency or call 201.589.2201.
Reach OutCall Now
Data period: December 2025 – March 2026 | Based on Looker Studio reporting
Channels: Google Ads (SEM), paid social, display, organic SEO, local SEO