Fractional CMO
You Didn't Build Your Business to Become the Marketing Manager.
Your marketing is falling behind. Your vendors need answers. The data isn't always clear. You need someone who can step inside the business, simplify the complexity, and help drive the work forward.
Why Fractional CMOs Exist
You have a great business. But the day-to-day for marketing still comes back to you.
Which marketing channels are actually working?
Is the sales process fully aligned with your marketing efforts?
Are vendors focused on the right projects?
Is the business even looking at the right data?
You’re left managing decisions you don’t have time to make.
This is where our fractional CMO steps in.
We meet one day per month and sit inside the business with you reviewing performance data, simplifying vendor activity, solving problems, and setting a clear marketing and sales roadmap.
Whether you work with our agency, Eighty6, another agency, or your internal team, we layer on top to lead, prioritize, and keep everything aligned and moving.
My role isn’t to replace your vendors — it’s to protect your time, create clarity, and help you get more from the resources you already have.
3 Pillars of Delivery
Advisement & Oversight
One full on-site day per month
Vendor oversight & project leadership
Advisement on marketing, sales, marketing automation, and operational bottlenecks
Direct coordination with vendors, contractors, agencies, and your team
Private Slack access between visits to keep things moving
Data Visualization & Dashboards
Executive-level dashboards:
Marketing performance Sales pipeline visibility
Simplified data — so you see what matters, not just what gets reported
Marketing Roadmap
A living marketing roadmap, developed and updated monthly
Clear priorities, aligned to business goals
Keeps your internal team and vendors focused on the right work at the right time
What You Get
Full visibility into your business
Clear monthly priorities
Vendors aligned and accountable
Sales and marketing working together
Complexity removed
Our fractional CMO service is intentionally limited to a small number of businesses. This is not a coaching program, a consulting retainer, or an agency service.
Our role is to serve as a trusted operator — offering a clear, objective perspective that helps you make smart decisions.
We don’t say yes to everything. We give you honest guidance, grounded in experience, so you can confidently focus on the work that matters most. It’s an embedded partnership where we sit inside your business and help drive meaningful progress each month.
FAQ's
No. We work alongside your existing agency (or Eighty6), team, and vendors to keep everything aligned, prioritized, and moving. Our role is to lead from within — not to replace execution resources.
While it’s preferred, the answer is no. While many advisory clients work with Eighty6, this service is independent. We’re vendor-agnostic — we’ll work with whoever you already trust, or help you source the right partners.
We review your business data (marketing, sales, vendor progress), refine your marketing roadmap, and work through priority challenges. We also map out any new systems or processes needed and coordinate next steps with your vendors or team.
No. We advise, map, and oversee. If something needs to be built (CRM, dashboard, content, automations), we’ll help you scope the work and either bring in Eighty6 or help you select and manage the right vendor.
You’ll have access to us via Slack, plus we provide up to 1 hour per week of vendor communication to keep projects moving. All major decisions and roadmap updates happen during our on-site sessions.
Most advisory clients are doing $2M+ in annual revenue and want clarity, structure, and support at the executive level. If you’re feeling stretched thin managing marketing and vendor activity — this is built for you.
