"Isn't That Creepy?" The Honest Answer About Location-Based Ads
Every single time I explain device ID targeting to a business owner, I get the…
The Ad Targeting Nobody Told You About
There's a capability in local advertising right now that most business owners…
How to Advertise to Your Competitor's Customers
Every business owner has had the thought: the perfect customers already exist,…
Geofencing Advertising: How Local Businesses Reach People Who Just Left a Competitor's Parking Lot
I'm going to describe a campaign, and you tell me if it sounds like science…
What Is Device ID Targeting?
Device ID targeting is a form of digital advertising that builds audiences from…
We Finally Have a Score for AI Search. Here's Why That Changes Everything.
For the past two years, here's what "checking your AI visibility" looked like…
The Truth About "AI SEO" From Someone Who Sells SEO
I'm going to say something that could cost me money.A lot of agencies right now…
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization, or GEO, is the practice of making your business…
How to Get Your Business Recommended by ChatGPT
More customers than ever are starting their search for local services by…