"Isn't That Creepy?" The Honest Answer About Location-Based Ads
Every single time I explain device ID targeting to a business owner, I get the…
How to Advertise to Your Competitor's Customers
Every business owner has had the thought: the perfect customers already exist,…
Geofencing Advertising: How Local Businesses Reach People Who Just Left a Competitor's Parking Lot
I'm going to describe a campaign, and you tell me if it sounds like science…
What Is Device ID Targeting?
Device ID targeting is a form of digital advertising that builds audiences from…
We Finally Have a Score for AI Search. Here's Why That Changes Everything.
For the past two years, here's what "checking your AI visibility" looked like…
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization, or GEO, is the practice of making your business…
How to Get Your Business Recommended by ChatGPT
More customers than ever are starting their search for local services by…
Stock Photos Are Killing Your Marketing. Here’s the Data to Prove It
We Tested Real Photos Against Stock Photos. The Results Weren’t Even Close. We…
Your Google Business Profile Is Your New Homepage. Here’s How to Treat It Like One
Most Customers See Your Google Profile Before Your Website. Is Yours Ready?…
How NJ Home Services, Medical, and Professional Service Businesses Get Found in AI Search and Beyond in 2026
Getting found in 2026 is not a single-channel problem. It never really was. But…