Traffic Drop After Google’s Latest Update? Here’s What to Do

Google’s June 2025 core update, completed in late July, has been one of the most volatile in recent years. Some websites saw sharp traffic declines, while others finally regained visibility lost in earlier updates.

The reason is clear: Google continues to prioritize content that provides searchers with the most direct, trustworthy, and insightful answers. Pages that deliver depth, originality, and expertise were rewarded. Shallow or generic content took a hit.
If your traffic dropped after mid-July, skip the quick fixes. Instead, audit your site using Google’s quality guidelines:
  • Is your content accurate and trustworthy?
  • Does it show expertise and depth?
  • Do you include original insights or analysis?
  • Would you share or bookmark it yourself?

If the answer to any of these is “no,” you’ve found an opportunity to improve. Update older posts with stronger facts, unique insights, and clearer value for readers. Then, give Google time to reevaluate your site.

If you’re ready to improve your ranking and attract more customers, contact Eighty6 today to get started with a custom strategy designed for your business.

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