The Meadowlands Cup is a prestigious, competitive “bragging rights” golf event hosted by the Meadowlands Chamber of Commerce – one of our longest-term clients. The event was created as a way to support the nonprofit Meadowlands 2040 Foundation, whose mission is to help plan for a growing and sustainable economy in the Meadowlands region of New Jersey through the year 2040.
As the Meadowlands Chamber began planning the Meadowlands Cup event, they realized they would need several pieces of marketing collateral: a logo, a web page, a sales sheet, and an email template. We began with the logo, which set the foundation for the entire branding of the event. The logo is sporty and fun, while still looking classy and professional – embodying everything the event is about.
From there, we created a dedicated landing page for the Meadowlands Cup on the Chamber’s existing website. It clearly showcases the details of the event and what it’s all about, and it allows golfers to register right from the page. The sales sheet and email template, meanwhile, were designed as a way to share the details of the event with potential sponsors and golfers in a clear and straightforward manner.