Abacus is an outsourced, back office solutions company based in Oklahoma City, Okla., that streamlines the delivery of the management and financial information that restaurants and other hospitality-focused companies need to increase profits and make strategic decisions.
We were introduced to Abacus by an existing client whose website we also designed. For Abacus, they needed a major website overhaul. Their old site was completely out of date, and their information architecture was off, making it difficult to navigate and tough to understand what services they offered, what problems they solved, or how to get in touch with them.
We remedied all of those issue with their new website – creating a modern digital home for the company that clearly defines who they are, what they do, and how they can help their clients. Now, when a prospective client visits their website, that person leaves the site feeling informed and driven to reach out and connect.