Hoop Group

Eighty6 teamed up with the legendary Hoop Group to bring their brand to life beyond the court, designing bold marketing materials and transforming their headquarters with custom wall decals that reflect their rich basketball legacy. From brochures and mailers to large-format graphics throughout their facility, the visuals celebrate the organization's decades-long impact on grassroots basketball. Drawing inspiration from Hoop Group’s storied history, from its humble beginnings in the Pocono Mountains to producing some of the game’s biggest names, Eighty6 crafted a cohesive visual identity that energizes both the space and its messaging, honoring the past while motivating the next generation of players.