Homewell Cares

HomeWell Care Services of New Jersey is a home care agency that provides cost-effective flexible in-home assistance and elderly care solutions that range from companion care and basic assistance to home health aide and activity programs. While the national HomeWell Care brand was already well-established on social media, the New Jersey location was in need of its own social media strategy specific to that location. We did a full social media audit of HomeWell New Jersey’s existing social media presence, as well as that of their closest competitors. We then made recommendations on how to improve their content across Facebook, Instagram and LinkedIn, and each month we build out a robust social media calendar that’s aligned with that new strategy.