The Kip Center already had a social media presence when they approached us, but they were looking to add a video component to their marketing strategy to increase their reach. They knew that as soon as people found out about the center, they’d be interested in learning more. So they approached us with an idea that would essentially poke fun at what people think retirees do, versus what actually goes on at the Kip Center. We created three videos to be advertised on social media to show people just that. It’s 10 a.m. Do you know where your dad is?