Charlie Brown’s had no social media presence and therefore no way to reach their customers in the digital world. They wanted to get their promotions, seasonal items, and more in front of their customer base but hadn’t yet utilized social media. In addition, Charlie Brown’s had 18 restaurant locations that were all facing a name change: from Charlie Brown’s Steakhouse to Charlie Brown’s Fresh Grill. Many locations had closed down right before this name change and so there was a lot of confusion amongst the Charlie Brown’s fans.
We worked closely with Charlie Brown’s marketing manager to take charge of the brand across web, social media, advertising, and search results. We grew the Facebook page to over 20,000 followers, helped sort out the pesky name change, and helped the website average 35,000 views a month.
Today Charlie Brown’s Fresh Grill continues to serve the New York, New Jersey, Pennsylvania area under their new name. Internally they now use the foundation that Eighty6 created to connect with their customers.