Google Makes Mobile a Must

In April, Google released a significant update to boost the ranking of mobile-friendly pages on mobile search results. According to an article on Google’s Webmaster Central Blog, this means it is now easier for users to find high-quality and relevant results where text is readable and avoids horizontal scrolling.
You can be assured, Eighty6 has been preparing for this update and is fully compliant. In fact, we’ve been creating compliant websites for our clients for years.

Interested whether your current website is up to date? Click to find out. If you’d like us to help with your site, just let us know at info@theeighty6.com or (201) 589-2201.

Double Header – March

One of our favorite iPad apps, Flipboard, is now available everywhere. Flipboard serves up content found around the web in a magazine style layout.

We thought we’d take this opportunity to create our own. Check out our March issue. You’ll find techy, nerdy, lifestyle articles to enjoy.

View my Flipboard Magazine.

Meet Joey

Our internship dreams came true this past fall when Joey Spagnuolo came knocking at the Eighty6 door. We welcomed our very first intern and it’s been a fun ride ever since. While we don’t have Joey fetching us cups of coffee or making copies, we do have this creative, fun, and intelligent guy breathing some life into our Wednesdays. Check out his YouTube channel where he reviews lifestyle products, apps, and more: Geek Plug

Book Recommendation: Rework

What’s on our reading list for 2015? A re-read of Rework! This book inspired the very founding of Eighty6.

“With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own.”

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Back on Campus

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To kick off the fall 2014 semester, Kean University approached Eighty6 to lead the charge in running the digital side of Kean Xpedition, the immersive social gaming experience targeted at fostering campus awareness. Featuring live events along with social media campaigns, Xpedition gives away awesome prizes to students including a Grand Prize free semester. Seriously. We were totally stoked to take this on, as having a hand in providing a fun and interactive experience on a college campus is a dream come true.

We dove in and created:

  • Kean Xpedition Branding
  • The Xpedition website which we continued to maintain and update
  • 9 social media contests that ran through Facebook, Twitter, and Instagram and included graphic design, written content, and management
  • Multiple advertising campaigns to draw more interest and interaction with the Kean Xpedition contests, events, and overall presence

We’re Designing a Block

Our branding expertise is taking us in directions we never dreamed of. Recently we were brought into a really exciting project and we just have to share it with you.

We are currently in the process of designing a storefront block near the Rutgers Newark campus. We are branding a row of five restaurants that will cater to Rutgers students right where they live. Our work for these restaurants includes complete branding packages, outdoor signage, digital menu boards, and print materials like menus and other collateral.

To be able to make a mark in such a huge way is truly exciting for us. Most of these restaurants are brand new and entrusted Eighty6 to take them from just a concept to giving them a voice and a look as an entirely branded entity.

Take a look at our 3D concepts that give a glimpse of what the corner of University Ave & Bleeker St could soon look like in Newark.

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Summer of Eighty6

It’s summer. We love summer. So why wait until summer is over to share what we did on summer vacation? Let’s check in with the team at Eighty6 to see how we’re enjoying the golden days of summer right here and now…

8db05535-8da5-4271-aebb-fa4a1c2c9c55Megan in her glory. First time in a canoe!

ab68e200-1304-4add-aa6d-79ff33bfa8dbScott was involved in the 13th annual 24 Hour Film Race this summer. His team’s video was picked in the top 24 from hundreds of entries!

cd455c88-2371-4492-915a-0f53e4da3b54-1Ken might have bumper car road rage. If you see him on the boardwalk or at your local carnival, consider yourself warned.

21cfe1a2-576c-4939-a6d9-733646f75624Lucky for Evan, someone captured this picture of him parasailing in Key West BEFORE the crash landing.

e5a77586-1f19-492d-b52e-17b4787ebb77iPad? Check. Complex tent / umbrella? Check. Camelbak pak? Check. Jay really knows how to kick back and relax in simplicity.

Just Put It In Your Pocket

I used to get distracted by my favorite blogs, and videos that people shared with me during my workday. I would stop what- ever I was doing to read and watch before suddenly realizing that 30 minutes had passed. So when I discovered Pocket, I can honestly say it
changed my life.

Pocket allows you to save articles,videos, and just about any web page so that you can then consume the content on your laptop, tablet, or smartphone—on your own time. Talk about productivity.

As you save all of these great articles and other content, Pocket stores it all in your account. The app strips away ads and other distractions, and leaves you with a nice and clean layout. Pocket not only simplifies content, but it also cat- egorizes articles, videos, and images for easy searching.

Pocket has become my most used app on my iPad. I find myself saving just about anything I find interesting and then setting aside some time at night or first thing in the morning to catch up. Head to www.getpocket.com or your app store to start using Pocket. It’s free.

Working in Rutherford

This May we are celebrating our 1 year anniversary in Rutherford, NJ. We came to our decision to move to Rutherford very easily. The town had a certain appeal to us, with it’s classic main street, restaurants, parks, and general location to the metro area.

We were introduced to the Rutherford Downtown Partnership, a group responsible for helping the businesses of Rutherford, and we soon got a feel for the needs of the local businesses. We soon came to realize that Eighty6 could help others fall in love with the town just as we had.

We specifically saw the need to help digitize and modernize some of the local businesses. This led us to offer our Search Engine Update program which includes updates of all pertinent business information to the major search engines. This would in turn allow them to be found through local searches online.

We’ve since put together a video promoting the town of Rutherford and why it’s a convenient and great place to live. Filmed in the heart of town, this video showcased a mom taking care of all the things a mom needs to do and more — all in one town. This video will be promoted to the surrounding area through social media advertising.

We can’t wait to see what the next year has in store!