ZAMPIERI DENTAL CARE

DESIGN / WEB / ADVERTISING / SOCIAL

THE CHALLENGE

A second generation business, Zampieri Dental was looking for a complete brand makeover and online strategy to generate new business and improve their online presence. As with any business that’s been around a while, it was time for this well known family practice to get a brand refresh and to be brought into the digital age.

We also found multiple incorrect online listings for Zampieri Dental that were creating confusion — never a good thing.

OUR ANSWER

It started with a logo design and spiraled into a completely new website, business cards, and an exterior sign that greets customers on Palisade Avenue in Fort Lee, NJ. After the new brand was in place, it was time to begin an online advertising strategy. Facebook, Yelp, and Google Adwords are used to generate targeted prospects looking for a cosmetic dentist in the local area.

Branding

We wanted to keep the brand cohesive and make it fresh and this all began with the logo. From there we revamped the website, created a new exterior sign and created all new printed materials.

Web

We created a simple and easy to navigate website where visitors can find the office, get a feel for the practice, and get in touch to make an appointment. We completed this online presence by branding Facebook and Twitter to match the new look and feel.

Search & Review

No matter where you now find Zampieri Dental (Yahoo, Bing, Google, and many more) you are finding the correct phone number, business hours, and address. We also set up Review Monitoring to make sure that no reviews from patients are ever missed.

Advertising

We provide ongoing lead generation and brand awareness using a combination of Google Adwords, Facebook, and Yelp. Adwords and Yelp are used to generate targeted prospects looking for a cosmetic dentist in the local area. Facebook and the combination of email and print newsletters are used to keep Zampieri Dental top of mind in the local communities.

OUR FAVORITE

Setting up the new exterior signage was really fun for us. It always feels good to improve the physical aesthetics of a business and we were proud of the polished new logo.

THE RESULT

Zampieri Dental continues to serve clients in the Fort Lee area and recently installed a 3D machine that creates “same day” crowns. As they continue to evolve their practice on the services side, we’re right there to help convey their message and get the word out.

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