PAY PER CLICK ADVERTISING
BE THERE WHEN PEOPLE NEED YOU.
With Google AdWords Pay Per Click, we set up the funnel that takes users from searching for a product or service to making a phone call or filling out a form. It’s meant to convert leads for immediate results and is a great complement to organic SEO. As your agency, we’ll ensure you have a complete campaign, from ad to conversion.
1. RESEARCH & ANALYSIS
We’ll provide keyword research to analyze which search terms will be most beneficial for your business.
2. AD CREATION
Depending on the needs of your campaign, we’ll create copy and visuals to attract a potential customer to your site.
3. LANDING PAGE OPTIMIZATION
We’ll make sure when a potential customer clicks on an ad, they feel they’ve landed in the right place.
4. BID MANAGEMENT
We will continually monitor your campaign to ensure that you’re not over paying for your clicks.
5. REPORTING & ANALYTICS
We provide you with a real-time dashboard that visually analyzes your Google AdWords Pay Per Click campaign and gives you transparent access to your ads, conversion rate and search terms. Our dashboard integrates Google analytics, pay-per-click and keyword search data. It gives business owners full access to the most important marketing information about their site, including desktop, tablet and mobile stats.
of global internet users are reached by Google display campaigns.
of all online marketing is PPC.
of people can’t tell the difference between organic and paid search results.
There are two types of campaigns: 1. a search campaign with text only ads; and 2. a remarketing campaign on the Google Display Network with visual ads that “follow” your customer around the web for 30 days or until they convert on your website.
Pay per click advertising is ideal for businesses who want to to improve their online presence on Google and show their products or services to people who are looking for them.
No, and in most cases, you wouldn’t want it to be. The Google AdWords system does not just take into account the bid price when arranging the sponsored ads. The position of any ad is dependent upon more than 100 different factors, including your quality score, volume of clicks and website and content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets.
No. Just like any type of advertising, Google AdWords can never guarantee any sure sales or customers. Once your ads are posted on Google search, our job is done; we cannot control the decision of your potential customers. What we can do is target the right people at the right time, and the rest is up to the end user’s discretion.
Yes. We offer full transparency to ensure that you are getting the right data and that you can see the performance of the campaign any time you want.
Any SEO campaign done in a safe, organic way will take some time to rank. A business could utilize PPC to advertise on the search page for the same keywords while the SEO campaign is still gaining momentum. PPC is also useful if you want to maximize the search page. To fully maximize it, use PPC.
Yes, as PPC is not SEO dependent; it does not rely on Google search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine. Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not the quality of your site. SEO is an investment in the quality of your site and not just an investment in gaining organic rankings.
Yes. With PPC, you can target the competitor’s keywords. Unlike with SEO, you’re limited to the keywords on your website. Targeting your competitor’s keywords is ideal for new businesses because you want to target people who are looking for businesses that are the same as yours or have the same type of service.
Part of the reason we do such great work is because we love what we do. And even with all that work stuff aside, we just enjoy hanging out together. With a cast of characters like this, there’s never a dull moment.